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ISA International Sign Expo® 2019 is ready to open its doors, drawing some 20,000 sign, graphics and visual communications professionals to the 235,000-plus square foot trade show floor.

ISA has released its second Strategic Insight paper, Extended Reality: Expanding the Definition of Sign Interaction, exploring the impact of mixed/extended/augmented/virtual reality. This Strategic Insights paper is authored by Jonathan Josephson, founder of Quantum Interface.

A variety of outside factors have created a cautious environment when it comes to spending, according to the ISA Sign Industry Quarterly Economic Report for the first quarter of 2019. Still, some commodity prices make now an optimal time to purchase, before anticipated price increases in the second half of the year.

Nekoosa expands its Mojave Digital Media® Hi-Stat portfolio to include Opti-Cling, an 8 mil. optically clear cling vinyl, in 54"x50 yd. and 54"x150 yd. rolls with custom sizes available – including sheets.

As the leading tradeshow in the sign, graphics and visual communications industry, ISA International Sign Expo® 2019 is known for its eye-popping displays and creative touches. Much of that comes as exhibitors donate products to enhance the experience of attendees and gives them a real-world application for products showcased at our tradeshow and educational events. These in-kind products allow exhibitors to showcase their products in new and interesting ways.